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  • Email Marketing – Why You Should Use It

    Lead generation techniques have been a hot topic for quite some time. Even though a lot of people are denying the power of email campaigns these days, they are still on the top when talking about effective digital marketing. But what keeps the emails from getting rusty with the years is what we will discuss […]

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  • Successful Email Campaigns Strategies: Outsmart the Spam Filters

    Even an effective campaign such as the email marketing one has to face the challenges of the changing digital market. In order to ensure that your message will reach your clients, it should first pass through a spam filter defense and then be attractive enough to convince the end user open it. This means that […]

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  • How to Keep the Visitors on Your Webpage

    By Polina Ilieva, Solution Sales Specialist at Flat Rock The website serves as a bridge between companies and their customers. Once a business decides to go ahead and build their own website, they should be aware of the audience and its expectations in order to create a suitable design and content.

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  • How to Choose a Suitable Website Colour – Part 1

    By Polina Ilieva, Solution Sales Specialist at Flat Rock The number of websites, as per December 2012, was reported to be 634 million. Every year more than 51 million new pages are added. An average, the US Internet user browses more than 138 webpages a day. How many do you browse? Do you remember all […]

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  • How to Convince Customers to Shop Online

    by Teodor, Solution Sales Specialist at Flat Rock Nowadays e-commerce is a well-known opportunity for starting a new business. This trend has been increasing phenomenally in the last few years and a lot of business owners expand their businesses by using online shops. It should be considered though, that this is still a new way of […]

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  • How to Choose a Suitable Website Colour – Part 2

    By Poly, Solution Sales Specialist at Flat Rock Colour perception has always been one of the most commonly discussed topics when developing a marketing concept. The choice of a colour scheme depends on the audience that your business is targeting. Picking the right website colours will grab your users’ attention at first sight and as […]

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